Wealthsimple Sports
2024
Tendril and Base Design teamed up to create an OOH campaign for Wealthsimple that paired athletic imagery with real-life financial goals, elevating their clients’ financial achievements to the level of major sporting competition wins. I directed the 3D aspect of the campaign, guiding the team in producing photorealistic images that were displayed on transit shelters and murals throughout Canada.
Client: Wealthsimple
Wealthsimple: Marc Tavas, Thierry Ambraisse, Jacob Weinstein, Amy Savidge
Design Agency: BASE Design
BASE Design: David Yousif, Carlos Bocai, Ferran Feixas
3D Design: Tendril
Creative Director: Alexandre Torres, Leo Mateus
Director: Rafael Eifler
Executive Producer: Mary Anne Ledesma
Producer: Charis Mound
Design: André Chaves, Marcelo Souza
Character Posing: Will Sharkey
OOH Captured by Wealthsimple