Resident Home
2024
Resident Home approached Tendril to redefine the motion language for their DreamCloud mattress brand. I directed five explanatory motion pieces highlighting key features of the DreamCloud lineup. This new motion language helped shape the brand’s overall art direction and strengthen its position as a premium offering in the category.
Client: Resident Home Dreamcloud
Resident Home: Abraham Zieleniec, Mike Domzalski, Nathaniel Kohfield
Production Company: Tendril
Creative Director: Chris Bahry
Director: Rafael Eifler
Art Director: Runbo Chen
Executive Producer: Corinne Murray
Producer: Jelena Sibalija
Design/Animation: André Chaves, Luan Rossi, Fernando Catalano, Paulo Schmidt, Rafael Eifler, Runbo Chen, Marcelo Souza
Tech Lead + Assets: Flavio Diniz
Light + Render: André Chaves, Luan Rossi, Rafael Eifler
Compositing: André Chaves, Astrid Cardenas